Investment areas
Activity & Performance
Wearables & equipment
Performance tracking & coaching
Preparation
More +
- Wearables & equipment
- Performance tracking & coaching
- Preparation
Changing consumer habits
- Number of registrations
- Personalized learning
- Quantified Self
Macro trends (overall)
- Shifts to digital platforms & Saas models
- Quick access (highlights & statistics)
- Immersive experiences
- Shift to be more lifestyle and entertainment oriented
Key technology
- 5G & technology advancement/power
- Virtual Reality/Augmented Reality/Mixed Reality viable for outdoors in 3-5 jrs
- Artificial Intelligence
- Digital Mobile
- Integrated Tech
Fan & Content
News & content
Fantasy sports & betting
Fan experience & social platform
More +
- Current sports have dependence on physical human interaction;a change will be made to no-physical and digital interaction
- Media disruption: the destination is unclear, but sports must adapt to a rapidly changing media landscape
- Shifts to digital platforms, Hyper Automation, Data monetization, Saas business models
- E-sport evolution: tapping the power of esports is a top priority for publishers, brands, media and traditional sports
- Content rules: content is key to sports fan engagement, and it is evolving at a dizzying pace
- Sponsorships >> partnerships: in the new sponsorship paradigm, audience data, compelling content and connection to business objectives are the winning traits
- Sports in our changing society: what’s good for society is good for the sports business
- Sports culture becomes more inclusive (ie women sports)
Management & Organization
Business models
Experience based
Technology
More +
Macro trends
- Shifts to digital platforms & Saas business models
- Immersive experiences
- Shift to be more lifestyle and entertainment oriented
Key technology
- Saas & platform
- 5G, technology advancement/power, digital mobile
- Virtual Reality/Augmented Reality/Mixed Reality viable for outdoors in 3-5 jrs
- Data monetization
- Artificial Intelligence
- Digital Mobile
- Internet of Things
- Hyper Automation
Facts & Figures
SPORTS TECH MARKET
The overall sports technology market is estimated to be worth USD 8.9 billion in 2018 and USD 31.1 billion by 2024, growing at a CAGR of 20.63% during that period.
In 2020 fitness equipment sales rose 130% year-over-year, with benches up a whopping 259%. Some headlines in 2020:
Peloton | streaming fitness classes - 40b valuation
Calm | meditation app - $88m Series B & 1b valuation
Tonal | AI home weight training - $110m Series D within 2yrs
Mirror | AI home fitness - sold for $500m within 1,5yrs
Unicorn in the last 2 years such as DraftKings, FanDuel, and Zwif