Investment areas

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Activity & Performance

Wearables & equipment
Performance tracking & coaching
Preparation

More +
  • Wearables & equipment
  • Performance tracking & coaching
  • Preparation

Changing consumer habits

  • Number of registrations
  • Personalized learning
  • Quantified Self

Macro trends (overall)

  • Shifts to digital platforms & Saas models
  • Quick access (highlights & statistics)
  • Immersive experiences
  • Shift to be more lifestyle and entertainment oriented

Key technology

  • 5G & technology advancement/power
  • Virtual Reality/Augmented Reality/Mixed Reality viable for outdoors in 3-5 jrs
  • Artificial Intelligence
  • Digital Mobile
  • Integrated Tech
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Fan & Content

News & content
Fantasy sports & betting
Fan experience & social platform

More +
  • Current sports have dependence on physical human interaction;a change will be made to no-physical and digital interaction
  • Media disruption: the destination is unclear, but sports must adapt to a rapidly changing media landscape
  • Shifts to digital platforms, Hyper Automation, Data monetization, Saas business models
  • E-sport evolution: tapping the power of esports is a top priority for publishers, brands, media and traditional sports
  • Content rules: content is key to sports fan engagement, and it is evolving at a dizzying pace
  • Sponsorships >> partnerships: in the new sponsorship paradigm, audience data, compelling content and connection to business objectives are the winning traits
  • Sports in our changing society: what’s good for society is good for the sports business
  • Sports culture becomes more inclusive (ie women sports)
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Management & Organization

Business models
Experience based
Technology

More +

Macro trends

  • Shifts to digital platforms & Saas business models
  • Immersive experiences
  • Shift to be more lifestyle and entertainment oriented

Key technology

  • Saas & platform
  • 5G, technology advancement/power, digital mobile
  • Virtual Reality/Augmented Reality/Mixed Reality viable for outdoors in 3-5 jrs
  • Data monetization
  • Artificial Intelligence
  • Digital Mobile
  • Internet of Things
  • Hyper Automation
 

Facts & Figures

SPORTS TECH MARKET

The overall sports technology market is estimated to be worth USD 8.9 billion in 2018 and USD 31.1 billion by 2024, growing at a CAGR of 20.63% during that period.

In 2020 fitness equipment sales rose 130% year-over-year, with benches up a whopping 259%. Some headlines in 2020:

Peloton | streaming fitness classes - 40b valuation

Calm | meditation app - $88m Series B & 1b valuation

Tonal | AI home weight training - $110m Series D within 2yrs

Mirror | AI home fitness - sold for $500m within 1,5yrs

Unicorn in the last 2 years such as DraftKings, FanDuel, and Zwif

 
 
 
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